Disaster management assignment Essay Example | Topics and Well Written Essays - 2500 words

Disaster management assignment - Essay Example Why was there such a deficiency in the aid provided? Was there any effect on the extent of Hurricane Katrina of the human activities? Was the catastrophe prompted by the land use practices along the Gulf Coast? Can Global Warming be considered as one of the factors that impelled the storm to such appalling proportions? What effect would it have on the over all nation’s economy? These are just some of the questions that started arising in the utter confusion after the disaster. Since the time that Katrina hit, the tropical storms and hurricane activity in the Atlantic have been well above normal. The arrival of Katrina actually signified a continuation of the trend in 1995 (Hurricane Katrina: A Scientist’s Response). The development of hurricanes had an average of 7.7 hurricanes and 3.6 major hurricanes yearly between 1995 and 2005, while in the previous 25 years the average had been 5 hurricanes and 1.5 major hurricanes. (Hurricane Katrina: A Scientist’s Response 2005) New Orleans, which was directly in the eye of the hurricane, sits in the middle of the flood plain of the Mississippi river. This mighty river like most rivers of such a scale overflowed its banks inundating the surrounding area which threatened the wellbeing of the communities surrounding that area. Katrina arrived in the busiest hurricane seasons of the Atlantic Ocean by the end of which 24 tropical storms had formed. Out of these thirteen became hurricanes including seven classified as being category-3 and higher. (Hurricane Katrina: Possible Causes 2005) Hurricane Katrina was one of the most calamitous hurricanes to have ever hit the American soil. It completely devastated New Orleans, Louisiana and other communities settled on the Gulf Coast when it came ashore on August 29, 2005 (Hurricane Katrina: Possible Causes 2005). It made landfall on Louisiana after crossing South Florida and gaining strength over the Gulf of Mexico at 6:10 A.M local time. At 9:45 A.M, the Katrina centre

Defining Reason and Morality in Kant Essay Example | Topics and Well Written Essays - 2000 words

Defining Reason and Morality in Kant - Essay Example Investigating the validity of this point then moves into reliance on both the morality which Kant sees as true as well as how other circumstances would change the decisions made by an individual. Kant’s Theory of Rational Morality The main principle which Kant has created is based on the ideology that each individual should be treated with equal respect. The ethical consideration is based on a sense of reason that each individual should have. Kant states that reason is what requires one to act in a humanitarian way, specifically which requires looking at circumstances instead of the end means in a given situation. The ideology is to use morality with the understanding that humanity is the most important aspect of practicing morals, whereas, the individual beliefs and life of an individual is not as important as the whole. More important, Kant’s belief sates that when one is able to create equal respect toward individuals, then there is the ability of building a formula which stops the disrespect and other forms of unethical values which are often created (Hill, 1980: p. 84). The idea of respect is one that is then further defined with the concept of morality, value and what the end result will be if these ideologies are withheld in any given situation. The theory behind this is based on altering the foundational principles for justice and humanitarian acts toward others in society. The concept which Kant creates is one which he leaves as a basis of being logical in terms of creating responses within the way in which an individual treats another. The requirement which Kant states is one based on three approaches which are linked to the logic of this discussion. The first is based on the preservation of rational will, which states that each individual should have the capacity to decide and rationalize how to treat another individual. The second principle is respect for human dignity and integrity. Even if there is a situation in which one is unable to justify the end result, the ability to keep integrity and dignity as a main association becomes more important. The third which Kant states is based on the end which eventually takes place. When applying reason to a given situation, it is known that each individual has the capacity to overcome the situation. If justice and forms of overcoming a specific situation remain intact, then the means eventually justify the ends with the right end decisions being made (Green, 2001: p. 247). From several perspectives, the ideologies of Kant are able to show logical solutions to given circumstances and environmental needs. For instance, in the ethics of business, there is the ability to apply this specific concept to change the circumstances of a situation. When a manager or leader is able to use reason and actions based on humanitarian ideologies then it helps to offer better advancement within the company. This attribute is often referred to as a form of transformational leadership. When the right and reasonable decision is made with the manager, than others will begin to transform and follow the same approach and perspective. This creates a sense of attraction to doing the right action in any given circumstance while building a sense of moral principles that are followed by others within a given environment

Outline and essay of Thomas Jefferson Essay Example for Free

Outline and essay of Thomas Jefferson Essay Thomas Jefferson I. Thomas Jefferson (1743-1836) II. A. Education- Was sent to Dover, Virginia, where he studied Latin with Reverend William Douglas until 1757. He was then sent to the school of the Reverend James Maury at Hanover, Virginia, and spent two years studying Greek and Latin classics, history, literature, geography, and natural science. In March 1760 Jefferson entered the College of William and Mary. B. Occupational Background- 1767- Jefferson admitted to the practice of law and became a successful lawyer. Also supervised the Shadwell Plantation. Was a member of the Virginia House of Burgesses. Took an active part in events that lead to the American Revolution. 1776- Jefferson took his seat in Congress as an elected delegate and wrote the Declaration of Independence. Served as Secretary of State under Washington and Vice president under Madison. III. Served two terms (1800-1808) IV. Key issues prominent in Election- federal government vs. states rights, westward expansion of the nation, Native Americans, the freedom of lower class white men. V. Opponents A. First Election (1800)- Aaron Burr (Democratic-Republican), John Adams (Federalist), Charles C. Pinckney (Federalist), John Jay (Federalist) B. Second Election (1804)- Charles C. Pinckney (Federalist) VI. Vice President A. 1st term vice- Aaron Burr B. 2nd term vice- George Clinton VII. Political Party of Jefferson- Democratic-Republican VIII. Domestic Happenings A. Louisiana Purchase (1803)- The Louisiana Territory was purchased for 15 million dollars from France. Doubled the size of U.S. secured navigation rights on the Mississippi River. Authorized purchase without making amendment, exercised the presidents implied powers to protect the nation. B. 12th Amendment (1804)- Citizens are to vote for President and Vice President separately. Prevented future electoral crises. C. Non-Importation Act (1807)- prohibited importation from Great Britain of cloth and metal articles. D. Embargo Act (1807)- Stopped shipments of food and other American products to foreign ports. Many were thrown out of work because of it. Was created to maintain U.S. neutrality. Created as a short-term measure to prevent confrontation between American merchant vessels and British and French warships and to put pressure on France and England. E. Non- Intercourse Act (1809)- passed by Jefferson in his last days of office. Reopened trade with all nations except Britain and France, and authorized the president to resume trade with Britain or France if either of them ceased to violate neutral rights. IX. Foreign Policy Decisions- Stated under domestic happenings. X. Major Conflict of Administration- A. Tripoli War (1801-05)- A conflict between the United States and Tripoli, incited by American refusal to continue payment of tribute to the piratical rulers of the North African Barbary States of Algiers, Tunis, Morocco, and Tripoli. Involved North Africa, was extension of fight about protection from pirates in Barbary States. B. Marbury v. Madison (1803)- Supreme Court of the United States established its authority to review and invalidate government actions that conflict with the Constitution of the United States. First time that the Supreme Court declared an act of Congress to be unconstitutional. Established Judicial Review. C. Burr Hamilton Duel (1804)- Hamilton publicly criticized Burr, Burr demanded for an apology and a duel resulted. Hamilton was fatally wounded. D. Republicans attack the federalist judiciary (1804)- Republicans were making every effort to remove federalist judges from power. The house was unable to impeach Supreme Court Justice Samuel Chase. Preserved the Courts independence and established the precedent that criminal actions were the only grounds for impeachment. E. The Chesapeake Incident (1807)- British ship fired upon American ship that refused to be searched for deserters. Three Americans were killed, and eighteen wounded British seized four deserters, three were American citizens. Exposed American military weakness and increased the impact of impressments on the public. Would be the cause of Embargo Act. XI. Major Social Changes- A. Peoples involvement in Politics increased. 90 percent of eligible voters cast ballots between 1804 and 1816. Political barbeques states, and new style of campaigning evolved. B. Slave revolutionist ideas began. C. American Art began to take shape. 1. Rembrandt Peale was one of most famous of first American artists. Was famous for his portraits of American presidents. XII. Major Inventions and Technological Advancements A. Robert Fultons invention the Steamboat, Clermont(1807) makes its debut XIII. Thomas Jefferson was a fairly good president and receives an overall rating of 6.5. His decisions and ideas were sometimes wise and sometimes foolish. Jeffersons main goals were to restore government to its limited role, to extend the Republicans power in the federal government, to establish republican virtues such as independence, self-reliance, and equality, and to reduce the National debt as much as possible. He also wanted to expand the nation and make it as powerful as possible. Like the presidents before him, he also wanted to maintain neutrality, undisturbed commerce, and no entangling alliances. Adams accomplished some of these goals. Initially, the national debt was decreased. Congress repealed all internal taxes, including the Whiskey Tax. Jefferson also declined to use the Alien and Sedition Acts against his opponents, and congress allowed both acts to expire. The Naturalization Act was also replaced with a much less severe one. He refused to recognize any of the appointments Adams made in the last days of his presidency, and awarded vacant treasury and judicial offices to republicans. He succeeded in his goal and got rid of the old Federalist programs he didnt like. As for expansion, the purchase of the Louisiana Territory allowed Jefferson to achieve exactly what he had dreamed of. It also prevented war with France, over the Mississippi River. Accomplishing this goal however, contradicted his goal of eliminating the National debt and strictly abiding by the Constitution. Jeffersons cabinet included Aaron Burr (1801) and George Clinton (1805-1809) as Vice president, James Madison as Secretary of State (1801-1809), Secretary of the Treasury Samuel Dexter (1801) and Albert Gallatin (1801-1809), Secretary of War Henry Dearborn (1801-1809), and Secretary of Navy Robert Smith(1801-1809). Albert Gallatin was one of Jeffersons best  appointments. Gallatin worked to help achieve Jeffersons goals in National budget. He cut the army budget in half and reduced the 1802 Navy budget by two-thirds. Gallatin moved to reduce the national debt from 83 million to 57 million. Robert Smith also had a significant influence. He oversaw the Navy that blockaded Tripoli to win the Tripoli war and also forced the Algiers and Tunis to renounce attacks against Americans. The president chose his cabinet because he believed they were the most qualified and wanted to achieve the same things he did. This was true for the most part, and his cabinet was on his side. The president and congress got along very well. The Republicans were in majority throughout his presidency so Jefferson had no problems with congress. When Jefferson declined using the Alien and Sedition Acts congress let them expire. Congress repealed the Naturalization Act, and created a new one that required less for citizenship. Congress also repealed the Judiciary Act of 1801, so Jefferson could appoint a Supreme Court member. Jefferson controlled congress through his leadership of the Republican Party. It was firmly on Jeffersons side and did everything it could to further the republican interest. Jefferson had to deal with domestic and foreign crises. The nations had built up a large debt, which could be called a crisis. Jefferson wanted to reduce the debt as much as possible. At first, he did do this by cutting funding. But with the purchase of the Louisiana Territory the debt only increased. In the seas, Jefferson was faced with a number of problems. Britain was practicing impressments. Senate passed the non-importation act but he suspended it in hopes of a negotiation settlement. Negotiations were unsuccessful so nothing changed. At the time the impressments of sailors wasnt considered a crisis, but the Chesapeake affair made everyone aware. In reaction, Jefferson did not declare war, because he knew Britain had a superior Navy. Instead, he closed American waters to the British, and issued the Non-importation and Embargo Act. War may have been avoided, but by closing all American ports Jefferson created his own new crises. Smuggling resulted and the American economy plumme ted. By issuing the Embargo Act, he hurt his own nation more then his intended targets, Great Britain and  France. Resentment was also created throughout New England, and talk of succession started. To deal with this crisis he created, Jefferson issued the Non-Intercourse Act. The new Act solved the problems created by the embargo, but didnt prevent any of the same problems that prompted it. The issuing of these acts was by far the presidents greatest failure. Although it was a failure, some good did come out of it. Americas industries grew. Forbidden to trade, Americans had to make their own products. The Embargo precipitated the Industrial Revolution. For Jefferson, the crises he dealt with are ones hed rather forget. A minor crisis which Jefferson had to deal with was Aaron Burrs conspiracy, the details of which are still unknown, either to establish an independent republic in the Louisiana Territory or to launch an invasion of Spanish-held Mexico. Jefferson acted swiftly to arrest Burr early in 1807 and brought him to trial for treason. Jefferson is not known as a good president for how he dealt with crises, it is the opposite. As for his accomplishments, the Louisiana Purchase was his greatest success. The territory was vast and benefited the nation in many ways. Not only was war avoided, but a mass amount of land was acquired. Navigation on the Mississippi River was also gained, which was extremely important for trade. This accomplishment was perhaps one of the greatest of any president and administration in American History. Thomas Jefferson was greatly respected by the people of his day. He was well known as a revolutionary leader and as the author of the Declaration of Independence. He was also known and respected as the governor of Virginia. He truly served the people, and was the first president to lead a political party. Jefferson was a leader, and everyone who knew of him saw him as one. Jefferson was frugal, simple, and fickle. From the beginning, Jefferson made it clear that he wanted to represent the average American, unlike the other presidents before him, he dressed plainly, even at his inauguration. He was frugal in that he cut spending as much as possible, internal taxes were reduced and the military budget was cut, with the exception of the Louisiana Purchase. He was fickle in that he did not hesitate in buying the Louisiana Territory, using Federal power. Jefferson was known to believe in strict interpretation of the Constitution and it did not state that the president  had the authority to acquire new territory and integrate it into the nation. The president and his administration influenced decisions made by future administrations. Jeffersons decision to exercise the implied powers the president has to protect the nation set a precedent for future presidents. Many things Jefferson and his administration did also affected the lives of future generations. The purchase of the Louisiana territory would create a whole new group of people, called frontiersman. People would settle into the area and live new lives. Purchasing the territory, although causing further debt, was the best thing for the country. It would end up being an excellent investment. Jeffersons embargo act, also had a dramatic affect on the future. He did not know at the time, but the embargo Act would enhance Americas industries, and start a whole new trend. When the president made his decisions they were thought through, although not always good ones. The decisions Jefferson made in foreign affairs were mostly correct, because the nation was not ready for war and to stay neutral was the best thing. But Jefferson should have avoided war by using methods other than economic pressure. Jefferson was fairly-open minded and would listen to others. Its hard to say precisely how open-minded he was, because his cabinet and congress agreed with him on just about everything. Overall, Thomas Jefferson was a good president. Although his results were far from perfect at times, his intentions were good.

Environmental Impact Assessment (EIA)

Environmental Impact Assessment (EIA) 1. Introduction Environmental Impact Assessment (EIA) is a procedure that requires developers to follow in order to be granted permission for a development and was first introduced in European Union (EU) in 1985 (Glasson, 1999). The guidelines and requirements of EIA come from a European Directive (85/33/EEC as amended by 97/11/EC). In this process, developer requires to compile an Environmental Statement (ES) where significant impacts and its effects on the environment as a result of a development are described including mitigation measures (Lee, 1995). However, there are weaknesses in EIA process. As a result of EIA weaknesses, Strategic Environmental Assessment (SEA) was introduced. SEA process was first introduced by EU Directive 2001/42/EC which environmental protection and sustainable development may be considered. It ensures that potential impact of proposed plans, policies and programmes on the environment are taking into consideration so that mitigation and communication between public and decision-makers are provided (Benson, 2003). Therefore, SEA is undertaken in the decision-making process of a development much earlier than EIA. In this section, the differences between EIA and SEA as well as the weaknesses of EIA that led the development of SEA in EU Directive in 2001 are being discussed. 2. Differences between EIA and SEA 2.1. Differences in provisions between SEA and EIA Directives Table 1: Summary of differences in action for EIA and SEA processes (Partidà ¡rio, 2000). SEA EIA Nature of action It is more strategic and contains visions and concepts in its action Actions towards the construction and operation level Assessment Involved evaluation Involved only assessment Focus More critical decision moments (decision windows) along with decision processes Only in project level Level of decision It involves policy and planning Only project level Relation to decision Facilitator Involved evaluator which often taking into consideration of administrative requirement Alternatives Broader and spatial balance of location, social and physical strategies, technologies and economics. More specific alternative in construction, operation, locations and design Scale of impacts Macroscopic involved local, regional, national and global Microscopic mainly involved local Scope of impacts Sustainability issues, economic and social issues may be more tangible than physical or ecological issues Environmental with a sustainability focus, physical or ecological issues, and also social and economic Time scale and review Long to medium term (after 5 years and then 7 years interval) Medium to short-term (after 5 years then silent continuing review). Key data sources State of the Environment Reports, Local Agenda 21, statistical data, policy and planning instruments Field work, sample analysis, statistical data Data Mainly descriptive and mixture with quantifiable More quantifiable Rigor of analysis (uncertainty) More uncertainty and less rigor Less uncertainty and more rigor Assessment benchmarks Sustainability benchmarks (criteria and objectives) Best practice and legal restrictions Public perception Vague/ distant More reactive Post-evaluation Other strategic actions and project planning Objective evidence in relation with construction and operation 2.2 Differences in procedural requirements of the EIA and SEA Directives. Table 2: Summary of the main differences between EIA and SEA Directives in procedural requirements ( Sources from : Sheate et al., 2005). STAGE SEA EIA Screening It requires consultation from the environmental authorities. Publicity: SEA does not need determination and reasons. It requires no consultation. Publicity: EIA requires determination and reasons. Environmental information/report Member States (MSs) have to ensure that sufficient quality and stronger emphasis on alternatives are provided in environmental reports (ERs). No quality control requires in EIA and only minimun information shoud be provided Consultation Involved relevant parties other than MSs such as public and autorities. Involved relevant parties other than MSs such as public and autorities and also consultation provision from Public Participation Directive. Decision-making All consultation comments and ER are to be taken into account. Consultation comments and environmental informations are included in decision-making. Info on decision More specific and detailed requirements. Information provision from Public Participation Directive are mademore specific in the requirement. Monitoring Long term monitoring required Not require monitoring 3. Weaknesses of Environmental Impact Assessment (EIA) 3.1. Lack of consideration of cumulative impacts EIA process is often facing difficulty in addressing cumulative impacts of a development. The significant impacts of a development especially issues on biodiversity, human health and cultural heritage are no included in their assessment (McDonald Brown 1995). For example in Scotland, several developments of wind farms proposed in close proximity have led to a very complicated EIA process (Glasson, 1999). Each developer required assessing the cumulative impact of landscape and visual application with those of neighboring projects (Benson, 2003). The planning process could face a delay due to this issue. 3.2. Insufficient public participation Public involvement has shown to be insufficient in EIA process (Gailus, 1995). In a recent research suggested that this is due to the attitude of the developer that discourages the participation of public in EIA process in the European Community. Due to lack of legislation and extensive for public involvement in Europe in the early 90s to influence the decision of a development, the general public is not aware of their rights and causes them not interested in the development involvement (Caddy, 1996). 3.3. Little monitoring and auditing process Previous study has showed that monitoring and auditing issues are still weak in EIA. Follow-up process is only performed by developers in a minority of cases (Arts and Nootebloom 1999). Monitoring process enables practioners to have better understanding for future extension, design and restoration projects (Frost, 1997). However, the river restoration process in United Kingdom (UK) was hampered by lack of monitoring process in EIA. 3.4. Inadequate consideration of alternatives The compilation of alternatives appears to be very limited in EIA report (Tesli, 2002). For example in Hungary for radioactive disposal, the report did not provide in details or rather limited in reducing the impacts of the project to the human health (Benson, 2003). It is important to include various alternatives to allow solutions being taken in a development. 3.5. The poor quality of environmental impact statements and reports The reports produced in EIA are often too complex in term of length and technical which is not easily understood by the public and decision makers (Lee, 1995). It is important for ES to be simple as it has to be made available to the public. 3.6. The timing of decisions The decision-making process in EIA project enters too late where the effects of policy and planning critical decisions are not being considered (Lee, 1995). This is due to the absence of systematic impact assessment process where the outcome of it could subsequently influence the project planning and design (Harrop Nixon 1999). 4. Conclusion There were various weaknesses have been identified in EIA process. Due to these weaknesses, SEA was developed in 2001 under EU Directive to strengthen the environmental assessment process. 5. References Arts, J. and Nootebloom, S. (1999) ‘Environmental Impact Assessment Monitoring and Auditing in: Petts, J. (ed.) Handbook of Environmental Impact Assessment Volume 1, Blackwell, Oxford: 229-251 Benson, J.F. (2003) ‘What is the alternative? Impact assessment tools and sustainable planning, Impact Assessment and Project Appraisal, 21 (4): 261-266 Caddy, J. (1996). Working Group on Environmental Studies, European University Institute, Florence. [Online] http://www.iue.it/WGES/Iss16/caddy.htm [Accessed: 29/01/2010]. Frost, R. (1997) Planning and Environmental Impact Assessment in Practice. Chapter 7 EIA monitoring and audit in Weston, J (ed). Longman, Harlow. pp 141 175. Gailus, J. (1995). Regional Environmental Centre: Hungary. [Online] http://www.rec.org/REC/Bulletin/Bull52/PublPart.html [Accessed: 29/01/2010] Glasson, J. (1999) ‘The First 10 Years of the UK EIA System: Strengths, Weaknesses, Opportunities and Threats, Planning Practice and Research, 14 (3): 363-375 Glasson, J. Therivel, R. and Chadwick, A. (1999) Introduction to Environmental Impact Assessment, Spon Press, London Harrop, O. and Nixon, A. (1999) Environmental Impact Assessment in Practice, Routledge, London Lee, N. (1995) ‘Environmental Assessment in the European Union: a tenth anniversary, Project Appraisal, 10 (2): 77-90 McDonald, G.T. and Brown, A.L. (1995) ‘Going Beyond Environmental Impact Assessment: environmental input to planning and design, Environmental Impact Assessment Review, 15: 483-495 Partidà ¡rio, M.R., 2000, Elements of an SEA framework improving the added-value of SEA, Environmental Impact Assessment Review, 20: 647-663. Sheate, W. Byron, H. Dagg, S. Cooper, L (2005), The Relationship between SEA and EIA Directives: Final Report to the European Commission. Imperial College London Tesli, A. (2002). The use of EIA and SEA relative to the objective of sustainable development, Norwegian Institute for Urban and Regional Research (NIBR). 1. Content of an SEA report as required by EU Directive The implementation of plans and programmes (PPs) in which likely significant effects produce by the project on the environment is the key requirement in preparation of an SEA report (European Parliament and Council of the European Union, 2001). Figure 1 shows the summary of the contents required by EU Directive (2001/42/EC) in producing SEA reports. Not all projects need to perform SEA process (Barth Fuder, 2002). The diagram in Figure 2 shows a set of set of criteria for application to PPs under the EU Directive (2001/42/EC). It specifies whether SEA is required or not according to the Directive. For simplicity, the developments of the PPs and reasonable alternative options of SEA are summarized in five key stages according to the government guidance in England (URL 1). 1.1. The key five stages Stage A: Context, Baseline and Scoping (SEA Directive Annex 1) Authority needs to include indicators, objectives and background information for SEA in the plan. The decisions of the scope can be decide by the authority including consultation on the statutory environmental bodies (URL 1). Stage B:Alternatives and Assessment (SEA Directive Article 5.1) Authority need to identify reasonable alternatives and assess the effects of the project on the environment. Ways of reducing, preventing and offsets the effects have to be provided as well (URL 1). Stage C: Preparing the Environmental Report Draft plan/programme which includes the information of the effects has to be presented as a key output of SEA process (URL 1). Stage D: Consultation (SEA Directive Article 6.2 and Annex 1) The draft plan and environmental report should be ready together for consultation where a statement are made from the consultation responses in order to produce an evolving plan (URL 1). Stage E: Monitoring (SEA Directive Article 10.1) The implementation of the plan where environment effects are produced needs monitoring process. It helps to provide more baseline information for future plans (URL 1). 2. Difficulties and limitations in fulfilling these requirements Table 1: Summary of the difficulties and limitations of SEA reports as required in EU Directive. Requirements issues Difficulties and limitations Availability and access to data Environmental data is often limited and not relevant because it is not collected and stored systematically. The process of data collection requires extensive resources and using these data are difficult because different departments tend to collect different set of data. The quality of good data is lacking and this issue has been reported by Member States such as Germany and Poland (European Commission, 2009). Best example of this issue is Poland. They are facing difficulties of generating and collecting data of affected area because of the implementation of a plan/programme. The current picture of the environment has to be identified especially in large areas but they indicate that it is very problematic (European Commission, 2009). Sometimes, the coverage areas of SEA are large (including few countries and produces large amount of alternatives (URL 1). This will increase the complexity of data collection and analysis (URL 1). Public Participation The availability of the data for the public is limited. In the UK, documents and information of the plan are not required to be published on their website until ER is finalized according to the draft Regulations (Partidà ¡rio, 1996). As a result, public participation is limited as not many public will travel to the plan-makers office to view the documents at a minimum time period for consultation. It is important to set up a website to facilitate the consultation process for the public to participate (Partidà ¡rio, 1996). Else, public is unaware that inspection of these documents are available to them and no feedback can be made (Kà ¸rnà ¸v Thissen, 2000). EA at higher levels of decision making As SEA involves higher levels of decision making, the implementation policy of PPs are subject to various departments decisions (Kà ¸rnà ¸v Thissen, 2000). For example, a Local Transport Plan requires policy from Regional Spatial Strategies, Aviation and Transport White Papers and Sustainable Communities Plan and Planning Policy Statements (Brown Thà ©rivel, 2000). Due to these requirements, a complex screening process has to be performed and decisions for PPS are even more very difficult in the assessment (Brown Thà ©rivel, 2000). Deciding on the level of detail of the environmental report The details of require information in SEA reports are vary due to lack of adaptation in assessment for the level of abstraction in PPs (European Commission, 2009). According to Member States (Latvia and Germany), the possible impacts of PPs are difficult to be included in SEA reports because of less information of the right scale and level required (European Commission, 2009). Therefore, important information for long term PPs is difficult as no appropriate spatial scale of information need to be included in the report (European Commission, 2009). Development of assessment methods As there are no specific guidelines, strong methodological background and lack of exchange for best practices, developing an effective assessment is very challenging (Brown Thà ©rivel, 2000). For example in Operational Programmes objectives, high level plans in a viable assessment do not necessary show the actual physical ground effects although strategic policies are implemented European Commission, 2009). Assessment of impacts Although SEA addressing the importance of cumulative impacts, there is no standard and effective assessment methodologies are being developed (Partidà ¡rio, 1996). The significant environmental impacts of PPs are difficult to assess and the identification of these aspects are limited (Partidà ¡rio, 1996). Monitoring and enforcement (Including issues of indicators) The assessment of plans is limited because there is no sustainability and environmental criteria developed in the monitoring programme (European Commission, 2009). Therefore, monitoring indicators (local agenda 21 for instance) is being used however it is difficult for monitoring process as mentioned by Member States like France. Environmental authorities have no proper enforcement tool to ensure that monitoring programme is being performed (European Commission, 2009). For example in the UK, no quality control body is being set up by the government to monitor the efficiency of monitoring process which is a limitation for SEA (Verheem, R. Tonk, J. 2000). Institutional and legal issues The supports for SEA process are still insufficient politically (European Commission, 2009). The bureaucratic prerogatives may hinder the effectiveness of SEA performance. As SEA process is relatively new, lack of human resources especially knowledgeable authorities is a major limitation for SEA (European Commission, 2009). 3. Comparison between requirement of SEA Directive (2001/42/EC) and Sustainability Appraisal (SA). In the United Kingdom (UK), SA and SEA are required in planning system and law for Government Plans and Programmes (Smith Sheate 2001). For most Development Plan Documents (DPD) and Supplementary Planning Documents (SPD), both SA and SEA process have to be carried out and include in the Local Development Framework (LDF) in the UK (Smith Sheate 2001). SA was developed to assess the likely economic, social and environmental impacts so proposed PPs can be implemented that leads to sustainable development unlike SEA which was previously described (Lee Kirkpatrick, 2000). The Planning and Compulsory Purchase Act (2004) and European Directive EC/2001/42 require both SA and SEA processes to be performed in any planning (Smith Sheate 2001). It is also requires by the Environmental Assessment Regulations for Plans and Programmes in UK (Smith Sheate 2001). In table 2, comparison of SA and SEA in terms of UK planning system for Government PPs are being summarized. Table 2: Comparison between SA and SEA requirements within the UK planning system Requirements Strategic Environmental Assessment Sustainability Appraisals Overall aims The aim of SEA is to raise the profile of environmental considerations as part of an advocative approach during decision-making process (Kà ¸rnà ¸v Thissen, 2000). In contrast to SEA, it is use as a support process in decision-making and representing an integrated approach that working towards in all aspects of sustainable development. Therefore, the interests at stake are remained neutral during this process (Minas, 2002). Focus Environmental effects (Lee Kirkpatrick, 2000) A full range of environmental, social and economic issues (Minas, 2002). Environmental/ Sustainability aspects It involves 15 components which is suggested in the 1993 guidance with additional social and economic factors to be considered in 1999 guidance (Thà ©rivel, Minas, 2002). Aspects of biodiversity, human health, cultural factors, water, landscape, population and material assets are considered primarily (Thà ©rivel, Minas, 2002). Report requirements There are no formal requirements for SA. In good practice guidance, identification of scoping and impacts stages is recommended (Thà ©rivel, Minas, 2002). The 1999 guidance also recommends that planners should provide and evaluates alternatives. Environmental baseline conditions should be considered as well. It involved extensive requirements of Annex 1 which have previously discussed (Barth Fuder, 2002). Methodology According to DETR Guide, the appraisal should emphasize on strategic options, alternatives, and policy impact matrices in achieving sustainable development. Therefore, the methodological statement is very brief if compare to SEA (Minas, 2002). In contrast to SA, heavy emphasis is in place on actually baseline data which set as a benchmark to assess the alternatives performance. It is also requires authorities to consult the final environmental report from the public on the scope of the assessment (Thà ©rivel, Minas, 2002). Timing The process is being carried out very early where every stage of the development plan process is considered as an important element (Thà ©rivel, Minas, 2002). In contrast to SA, it is usually being carried out during the preparation of a plan before the submission to the legislative procedure (Thà ©rivel, Minas, 2002). Involvement The appraisals are subjected to consultation with outside groups such as public consultation during the plan preparation. The appraisal usually made available on the internet where it is being carried out sporadically (Thà ©rivel, Minas, 2002). It is not required to make available on the internet. The consultation can be done during scoping stage by specified environmental authorities. Opportunity has to be given to the public to comment the draft plan (Partidà ¡rio, 1996). Documentation required No formal requirements according to the guidance A statement need to be produced by an authority to summarize all the considerations of the plan have been integrated. They need to provide a report of consultees opinion which taken during the consultation process and valid reasons on why the alternatives are being chosen (Partidà ¡rio, 1996). 4. Success of SEA report in delivering sustainable development objectives A wide range of processes has been integrated with SEA report. It has shown to be a systematic process where accountable decision making can be achieve due to the earlier evaluating process being taken with strong alternative visions (Wood Dejeddour, 1992). All these have incorporated in SEA policy, planning and program initiatives (PPPs) to ensure sustainable development with full integration of economic, social and political considerations (Partidà ¡rio Clarke, 2000). Although SEA shows to be a great tool in project level but the process of SEA is not easily accepted or consider as an effective solution due to its complexity (Thà ©rivel Partidà ¡rio, 2000). Recent research has shown that SEA produces both great opportunities as well as failures in sustainable development (Sadler, 1998). 4.1. Sustainability objectives are included in the integrated process of policy making and planning During the design stage of SEA, objectives of sustainability are being considered which provides a greater plan and policy in decision making (Thompson et al., 1995). It gradually delivers its objectives of sustainable development because the use of SEA articulates sustainability goals by enhancing the political action where substantive action can be taken (Partidà ¡rio, 1996). As the expectation of internal and external public of its delivery increasing, it offers the possibility of bringing better policy towards sustainable development into success. The transition of SEA involved two main steps: Information gathering and analysis work The core of strategic decision making Sustainable development consideration is being covered in a broader range where strategic level matters are separated from advisory conventionally-focused (Pezzoli, 1997). Sustainability criteria are used as the key bases to help in strategic decision making on the selection among best options available (Pezzoli, 1997). With these steps being taken, larger context of core policies and programmes in strategic assessment are identified in pursuing the objectives of national sustainability. Therefore, SEA report may be an important instrument in promoting sustainable development when it is fully integrated (Partidà ¡rio, 1996). 4.2. Operationalises sustainability principles In practical application, the concept of sustainability is very difficult because it faces high complexity and uncertain reality (Pezzoli, 1997). Interconnected generational boundaries and disciplinary of sustainability may further complicates the concept (Marsden, 1998). Therefore, the application of specific context of sustainability and commonly recognized principles are being clarified by SEA. SEA identified three key principle of sustainability: Integrated pursuit of ecological and socio-economic improvements Uncertainty imposes precautionary obligations Public choices involved SEA is a visible confirmation of commitment to sustainability as it offers broader exposure to notions such as natural capital and the precautionary principle (Pezzoli, 1997). Therefore, it can be translated into the language of politics of sustainability and functions as a heuristic device (Thà ©rivel et al., 1992). 4.3. Improves analysis of broad public purposes and alternatives With alternative technologies, lifestyle choices and better resources, SEA offers better possibility in achieving sustainable development because it has the capability to contemplating these factors that cannot be address at lower levels (Wood Dejeddour, 1992). Therefore, SEA report is the most effective and efficient point in finding alternatives and addressing the needs in pursuing the objectives of sustainability development (Thà ©rivel et al., 1992). 4.4. Facilitates proper attention to cumulative effects Strategic level proves to be the best way to deal with increasing number of cumulative impacts. The scope of SEA helps to identifying these impacts because of its space scales (Ortolano Shepherd, 1995; Scott, 1992). As SEA is performed in an early stage, this assessment allows assessors to provide more attention in a wider range of actions in a larger area. It allows them to provide a broader context of cumulative impacts in addressing each of the impacts (Thà ©rivel Partidà ¡rio 1996). According to Thà ©rivel Partidà ¡rio, undesirable activities as a results of a project can be removed before the project stage begins because these cumulative impacts have influence the project decision where SEA has incorporated environmental issues intrinsically during the planning stage. Earlier detection of these impacts helps to promote sustainable development. 4.5. Facilitates greater transparency and more effective public participation at the strategic level With the extensive involvement of public participation in SEA, it has improved the credibility and accountability of SEA in sustainability where they facilitating external scrutiny of decision (Wood Dejeddour, 1992). It creates increasing pressures in strategic decision making process to overcome bureaucratic fragmentation because in many jurisdictions, bureaucratic disorganisation and wastefulness in citizen has been declining. The expanding role of public provided in SEA allows an intrinsic connection between environmental sustainability and equity (George, 1999) to promote basic sustainability goals. 5. Conclusion There are many challenges ahead for SEA report. There are many difficulties in producing a good SEA report. Nevertheless, SEA report requirements did show success in achieving sustainable development goals. In order to ensure SEA report success, weaknesses and limitation needs to be considered and solution needed in order to overcome it. 6. References Barth, R. Fuder, A. (2002) Implementing Article 10 of the SEA Directive 2001/42/EC. Final Report : Freiburg, Darmstadt, Berlin. Brown, A L, and Thà ©rivel, R. (2000), â€Å"Principles to guide the development of strategic environmental assessment methodology†, Impact Assessment and Project Appraisal , 18(3), September, pages 183-189. Environment Agency (2004) SEA Good Practice Guidelines www.environment-agency.gov.uk/seaguidelines. Accessed on 27/01/10. European Parliament and Council of the European Union (2001) Directive 2001/42/EC on the assessment of the effects of certain plans and programmes on the environment Commission of the European Communities, Brussels. www.europa.eu.int/eur-lex/pri/en/oj/dat/2001/l_197/l_19720010721en00300037.pdf European Commission (2009) Study concerning the report on the application and

The Geopolitics of Colonial Space: Kant and Mapmaking :: Term Papers Research

The Geopolitics of Colonial Space Kant holds an ambiguous position in contemporary literary theory—especially postcolonial theory. On the one hand the Enlightenment project has been seen as universalizing force (with a decidedly Western form of the universal). Said, for example, writes that â€Å"Cultural experience or indeed every cultural form is radically, quintessentially hybrid, and if it has been the practice in the West since Immanuel Kant to isolate cultural and aesthetic realms from the worldly domain, it is now time to rejoin them† (â€Å"Connecting Empire to Secular Interpretation,† CA 58). On the other hand, John Rawls and others find in Kant’s 1795 essay â€Å"On Perpetual Peace† grounds for thinking Kant provides an antidote to colonization and an effective vision for order between nations. Is it that Kant has been understood correctly by one side, misunderstood by another? Or is it that Kant’s project contains both sides to the question of nation and imperialis m. I’d like to explore these two sides of the Kantian project a little further. Let’s start with Kant as a proponent of empire. The idea of space is interestingly discussed by Kant. He was, after all, first a professor of geography, a mapper of real space before he moved into the space of the human mind, philosophy. For Kant, the concept of space is an a priori. As he writes in The Critique of Pure Reason, â€Å"The representation of space cannot †¦ be empirically obtained from the relations of outer appearance. On the contrary, this outer experience is itself possible at all only through that representation. Space is a necessary a priori representation, which underlies all outer intuitions.† In other words, to be able to perceive objects in a spatial relation to one another, you first have to have the spatial concept, the intuition of space. This conception of space has certain implications for thinking about imperialism and the concept of the nation in the early modern period. Since Kant places space as an a priori, spatial sciences, such as geography, cartography, and so on, will also be based upon a priori principles. To leap to political science, is the concept of a nation, a geographic space at Kant’s time and still in our own, also the outgrowth of an a priori? If so, the possibility of a nation is not determined only by the relations of outer appearances but is the outgrowth of a representation of a nation.

abortion :: essays research papers

I'm late for my period. I've never had sex willingly. Oh God I hope it wasn't from that night. How can I live with myself or tell some one my secret. No one will believe me, it was my own boyfriend. It's my fault anyway, I should've wanted to have sex, he told me we were going to get married. Where is he now? He said he'll love me forever, I need him by my side. I think I'm going to take the test. I can't be pregnant! How can I explain to the child that I don't want it. I have major plans like college and meeting my Prince Charming. I don't want to have a kid, especially since it's face is going to remind me of the worst night of my life. I can't be pregnant I'm only 18 years old. I have college to go to next year, I'm not even with Bill anymore. "NO! STOP!!! PLEASE STOP!!!!" I cried as this "man" took me into his world, one in which I know I didn't belong. "ATLEAST PUT A CONDOM ON!! WHO ARE YOU? WHY ARE YOU DOING THIS TO ME? PLEASE STOP!!!!" I kept crying and he was in such rage and had such determination that I would succomb to his ways and enjoy the most horrible experience of my life. So, I'm going to take a pregnancy test. I pray I'm not pregnent. I can't imagine telling anyone. They know I don't believe in premarital sex. I still consider myself a virgin. I've never told anyone about that night, so if I just end up pregnant, who is going to believe me? I hope my mom stays by myside, I know she is going to be outraged. I hope Bill will put it his two cents in, should I even tell him? Abortions are legal in my state. It seems like a reasonable thing to do. I don't want to kill my baby or throw him away in the dumpster. I would put it up for adoption, but every morning and night for the next nine months I am going to relive that horrible night. Roe v. Wade was based on this case. In 1973, The state of Texas had outlawed abortions. The Supreme Court declared the law unconstitutional, but refused to order an injuction againts the state. On January 22, 1973, The Supreme Court voted the right to privacy including abortions.

Analysis of the Demand for a M&S Simply Food Convenience Store

INTRODUCTION In this report we assess whether an M&S Simply Food convenience store would be profitable when located in Complex Desjardins, Montreal. In the U. K. Simply Food possess a strong brand image and wide-variety of products that emphasize quality. Although considered more expensive than competing stores To see if the chain will have the same level of success in Montreal, we first analyzed the fundamentals and competitive landscape of the industry. Once a gap in the market was identified, we used quantitative research practices to examine each of the marketing mix factors involved in establishing the store.Our findings will indicate whether the location and consumer pool under consideration will RESEARCH OBJECTIVES * Identify the M&S Simply Food products and services, and the factors that drive the chain’s success in the U. K. * Analyze the market fundamentals of the convenience store sector in Montreal, and identify whether a market gap for quality, high-end stores suc h as M&S Simply food exists * Assess whether M&S Simply Food will be profitable in Complex Desjardins based on the following factor: (i) Location (ii) Consumer Demographic (iii) Consumer Preferences (iv) Competition & Pricing Propose key operating and marketing strategies to ensure the success of M&S Simply food in Complex Desjardins. METHODOLOGY Industry Knowledge Exploratory research was employed to gain understanding of the U. K. convenience market and lean how the M&S Simply Food chain is positioned. This involved a review of studies and data made available by leading international research institutions, as well as informal discussions with consumers who previously lived in London and are familiar with the brand. We applied the same methodologies when conducting a similar analysis of the Montreal convenience market.In this stage of our research we were able to apply more formal approaches, such as conducting in-depth interviews with store managers. After all the necessary inform ation was acquired, a qualitative comparison of the industries was made to determine whether opportunities existed for M&S Simply Food in Montreal and whether a repositioning of products would be needed. Target Market From our previous analysis we establish a target market: consumers at the Complex Desjardins. This location is one of the main attractions in Montreal, at a vast 4 million square feet.Roughly 30,000 people come to the complex and its surroundings daily to work, shop, eat and/or enjoy the activities surrounding the Central Square. The Central Square inside the building has a surface of 15,000 square feet and is surrounded by a commercial gallery of 100 stores and restaurants. Thus, this location was chosen because of its notoriety and large exposure to residents and tourists. Survey and Sample Size To determine whether consumers at Complex Desjardins would be willing to purchase M&S Simple Food products we conducted an anonymous survey on food services within the comple x.The survey was a questionnaire made up variety of formats designed to draw out information about the location, demographic, consumer preferences, surrounding competition, pricing comparisons and consumers’ willingness to pay. Interviews were conducted at the Complex Desjardins, as well as within a 500m radius of its surroundings which comprised of Complexe Guy-Favreau, Bleury Street, Place Des Arts and Boulevard Saint-Laurent. We classified qualified respondents as consumers that came through the complex at least 3 times a week.In total, we interviewed 96 people, considering a variability of 50% and a 10% acceptable sampling error at 95% level of confidence. Assuming the total population under observation here is 30,000, it is evident that a 5% confidence interval is well above 96. Thus, no more readjustments are needed due to small sampling size. FINDINGS Convenience Market (1) U. K. Industry The U. K. convenience store market was valued at ? 30. 9 billion in the 12 months to April 2010, representing a 6. 3% increase on the previous year. The value of the market continued to grow despite a 0. 5% in store numbers. With he total U. K. Food and Grocery market expanding at a slower rate of 4. 1% in the same period, it is evident that the convenience sector is accelerating at a faster pace than the overall market. Thus, its market share has risen to 20. 5%. The factors driving the sector are the rising number of single person households, a growing population, increasing number of women in the work place and longer working weeks. The sector is also propelled forward by improved operational standards, greater awareness of shopper trends and more modern, tailored convenience solutions. (2) M&S Simply Food PositioningThe convenience sector is highly fragmented, with store operators divided into the following segments: co-operative, forecourts, multiples, symbols & franchise, and non-affiliated independents. M&S Simply Food is part of the franchise segment, wh ich recorded the fastest growth in the previous year. This expansion was driven by additional stores, increased promotional activity and improved value for money. M&S Simply Food specializes in selling ready-made meals: salads, sandwiches, desserts, snacks, and microwavable dishes. The self-service store also sells fresh produce, possessing wide selection of fruit and vegetables.Being high-end oriented, the franchise targets working professionals not only looking for a fast, healthy meal, but also willing and able to pay an additional expense for high quality food. For the added premium, customers have access to more adventurous recipes, better packaging and fresher ingredients. These value –added services, alongside the modern layout of the stores, give the brand a competitive edge in the market and allow it to capture a significant share of consumers. A negative sentiment expressed by consumers was attributed to the experience of purchasing at M&S Simply Food stores.Due to brand’s high popularity, long queues often form inhibiting browsing by other potential customers and causing feeling of frustrations by professionals that are time-sensitive. (3) Montreal Industry The convenience sector in Montreal is made of Canadian chains and independents. Family-run depanneurs cater to local neighborhoods and immigrant populations, offering specialty foods and discount long-distance calling cards alongside the usual convenience-store fare. Others offer a wider variety of services such as Canada Post, Western Union transfers, Internet access, and home-delivery of groceries.However, the market is dominated by a large Canadian chain known as Couch-Tard Inc. The chain offers a quality assortment of freshly brewed coffee, frozen/iced beverages, fresh sandwiches and other fresh food items that are marked under proprietary brands. Arguing that most convenience stores are too cluttered, the Couche-Tard company introduced a new concept called â€Å"Store 2000â₠¬ . These stores have wider layouts, brighter lighting, modern decor and often have Quick-Service Restaurants (QSR) located within them. The new concept was a success and the results were integrated into upgrades for all stores. 4) M&S Simply Food Expanding to Montreal It is evident from our research that the U. K. has a more diverse group of convenience stores with different positioning catering to all consumer income brackets. However, in Montreal we see that Couche-Tard owns the majority of the market and is designed to target the average consumer, thereby not competing with deppaneurs immigrant pool. This also illustrates a gap in the Montreal convenience market: value-added stores aimed at consumers from a higher income bracket. M&S Simply Food’s positioning in U. K. onvenience markets makes it an ideal candidate. Survey Results (1) Location The statistical analysis of the questionnaire revealed that over 85% of the respondents visited the Complex Desjardins and its sur rounding area at least 3 times a week. In Table below it is evident that the number of times a week respondents enjoy meals at the complex is greater in frequency towards higher values, with the overall average at 2. 7 times. This illustrates that the location receives a great deal of foot traffic, and is a popular food services venue. Table 1: How Often Consumers Eat at Complex Desjardins   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Never| 2| 2. 1| 2. 7| 2. 7| | Once a month| 2| 2. 1| 2. 7| 5. 4| | Biweekly| 4| 4. 3| 5. 4| 10. 8| | Once a week| 7| 7. 4| 9. 5| 20. 3| | Twice a week| 13| 13. 8| 17. 6| 37. 8| | Three times a week| 20| 21. 3| 27| 64. 9| | Four times a week| 16| 17| 21. 6| 86. 5| | Five times a week| 10| 10. 6| 13. 5| 100| | Total| 74| 78. 7| 100|   | Missing| System| 20| 21. 3|   |   | Total| 94| 100|   |   | Furthermore, findings indicate that respondents favor particular designated areas within the complex and its surroundings when ea ting.With response rates of 38% and 34% respectively, the most popular areas are the food court and restaurants/cafes on the adjacent Saint-Catherine Streets. Diagram 1: Preferred Food Locations (2) Consumer Demographic In Table 2 we see the sample size under consideration reflects the social demographic profile of the area: professionals, local residents or students studying nearby. There is a fairly even distribution between male and female respondents, with males slightly ahead at 51%, conveying that the area equally attracts both sexes. Table 2:Social Demographic Profile of Complex Desjardins Based on Sample Statistics| |   | I work at or close to Complexe Desjardins| I live at or close to Complexe Deskardins| I study at or close to Complexe Desjardins| None of the above| N| Valid| 36| 28| 21| 3| | Missing| 58| 66| 73| 91| | Mean| 1| 1| 1| 1| | Median| 1| 1| 1| 1| | Mode| 1| 1| 1| 1| |   |   |   |   |   | I work at or close to Complex Desjardins| |   | Frequency| P ercent| Valid Percent| Cumulative Percent| Valid| Yes| 36| 38. 3| 100| 100| Missing| System| 58| 61. 7|   |   | Total| 94| 100|   |   |I live at or close to Complex Desjardins| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 28| 29. 8| 100| 100| Missing| System| 66| 70. 2|   |   | Total| 94| 100|   |   | I study at or close to Complex Desjardins| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 21| 22. 3| 100| 100| Missing| System| 73| 77. 7|   |   | Total| 94| 100|   |   | None of the above| |   | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Yes| 3| 3. 2| 100| 100| Missing| System| 91| 96. 8|   |   | Total| 94| 100|   |   | |   |   |   |   |   |Consumers in the area tend to be well educated, with 63% of respondents having completed a college degree. This, alongside results that show 41% of respondents are between the ages18-24, indicates that complex attracts a great de al of young professionals. However, Diagram 2 below also illustrates that another 48% of respondents are between the ages of 25-40. Furthermore, the average household is occupied by 2. 8 residents and generates roughly CAN37,600 a year. These findings highlight another consumer profile, that of local residents; classifying them as small family units in the middle-to-high income bracket.Thus, our findings conclude that the consumer pool at Complex Diagram 2: Income levels (3) Consumer Preferences Our statistical analysis of the questionnaire revealed that the consumer preferences of the sample pool are aligned with M&S Simply Food’s products and services. Roughly 61% of respondents stated that they would purchase food from a convenience store specializing in quality. Their main justifications for purchase included the reliability of quality food, the convenience of ready-made meals, the ability to enjoy restaurant quality food at lower prices, and the chance to maintain a heal thy diet.Furthermore, the study revealed that when faced between the choices of picking up their own food or having it served to them, respondents were equally divided. These factors encompass the overall message, products and services of M&S Simply Food value-added services. Table 3 analyzes the relationship between price and healthiness of food in terms of their importance to the end consumer. The cross tabulation clearly reflects the two variables are integral in the decision making process of the consumer: the more emphasis placed on the healthiness of food, the more significant pricing becomes.We can also conclude from the chi squared test that the relationship between the two variables is statistically significant. Unfortunately, our findings proved inconclusive when determining whether consumers would be willing to pay more for healthier, higher quality food. This limitation was due to the lack of responses to the particular question in the survey. Table 3: Relationship Betwe en Price and Health in Consumer’s Decision-Making Process Healthy food on the menu * Price Cross Tabulation| Count|   |   |   |   |   |   |   |   |   |   |   |   |   | Price|   | Least| 2| 3| 5| 6| 7| 8| 9| Most important| Total| Healthy food on the menu| Least important| 1| 0| 0| 0| 0| 0| 0| 0| 0| 1| | 3| 0| 1| 0| 0| 0| 0| 1| 1| 0| 3| | 4| 0| 0| 0| 0| 0| 1| 0| 0| 1| 2| | 5| 0| 0| 0| 0| 1| 2| 0| 0| 0| 3| | 6| 0| 0| 0| 0| 2| 1| 3| 2| 0| 8| | 7| 0| 0| 0| 1| 1| 3| 3| 4| 3| 15| | 8| 0| 0| 0| 0| 1| 3| 8| 2| 4| 18| | 8| 0| 0| 1| 2| 1| 2| 0| 2| 0| 8| | Most important| 0| 0| 0| 0| 4| 0| 2| 2| 7| 15| | Total| 1| 1| 1| 3| 10| 12| 17| 13| 15| 73| |   |   |   |   |   |   |   |   |   |   |   | Chi-Square Tests|   |   |   |   |   |   |   |   | |   | Value| df| Asymp. Sig. 2-sided)|   |   |   |   |   |   |   | Pearson Chi-Square| 1. 52E+02| 64| 0|   |   |   |   |   |   |   | Likelihood Ratio| 72. 529| 64| 0. 217|   |   |   |   |   |   |   | Linear-by-Linear Association| 6. 593| 1| 0. 01|   |   |   |   |   |   |   | N of Valid Cases| 73|   |   |   |   |   |   |   |   |   | a. 81 cells (100. 0%) have expected count less than 5. The minimum expected count is . 01. |   |   |   |   |   |   |   |   |   |   |   |   |   |   |   | Correlations|   |   |   |   |   |   |   |   | |   |   | Healthy food on the menu| Price|   |   |   |   |   |   |   | Healthy food on the menu| Pearson Correlation| 1| . 303**|   |   |   |   |   |   |   | | Sig. (2-tailed)|   | 0. 09|   |   |   |   |   |   |   | | N| 74| 73|   |   |   |   |   |   |   | Price| Pearson Correlation| . 303**| 1|   |   |   |   |   |   |   | | Sig. (2-tailed)| 0. 009|   |   |   |   |   |   |   |   | | N| 73| 73|   |   |   |   |   |   | à ‚  | **. Correlation is significant at the 0. 01 level (2-tailed). |   |   |   | How appealing varying food items are to the sample pool is illustrated in the table below through the mean value of each product; with the number 1 representing very little appeal and the number 10 great appeal. The relatively stronger desire for salads and sandwiches over desserts reflects the health conscious nature of the consumer.Furthermore, the high frequency of fruit’s appeal suggests consumers’ eagerness for diversity in menu options. Thus, it is evident that the taste preferences of the consumers are in line with some of the Simply Food products. However, the absence of responses concerning vegetables and microwavable meals suggest a lack of demand for such items. Table 4: Appeal of Food Products |   | Salads| Sandwiches| Desserts| Juices| Fruits| N| Valid| 74| 73| 74| 73| 74| | Missing| 20| 21| 20| 21| 20| | Mean| 7. 35| 7. 95| 6. 41| 7. 37| 6. 95| | Median| 8| 8| 7| 8| 7 | | Mode| 7a| 9| 9| 8| 7| a. Multiple modes exist.The smallest value is shown|   | (4) Competition and Pricing Several questions in the survey were designed to size the level of competition M&S Simply Food would face in Complex Desjardins. Our findings concluded that respondents favored a combination of restaurants and food court stations, with the top two in each respective category being: (1) Eggspectation and Baton Rouge; and (2) A&W and Subway. This gives M&S Simply Food a competitive advantage as its high quality food gives consumers the restaurant feel, while its ready-made, self-service concept mimics the convenience of the food court.Despite the popularity of some competitors, 63% of respondents stated that they do not have a preferred food chain. The results indicated that bad service and poor quality of food were the main deterrents of brand loyalty. However, nearly half of respondents expressed boredom with current food chain alternatives and eagerness to try new venues . When asked about sentiments regarding a new chain called â€Å"Simply Food†, 42% of respondents said that the name appealed to them. Also, Diagram 3 illustrates the styles of cuisines respondents believe are missing in the complex. Diagram 3: Styles of Cuisine Missing in Complex DesjardinsThe frequency below illustrates that 47% of respondents spend between CAN10. 00 to CAN14. 99 on a meal in Complex Desjardins, with the overall average meal costing CAN11. 80. In comparison, M&S Simply Food individual products range on average from CA2. 00 to CAN4. 50. However, in Table 5 below we see that the brand’s luxury meals cost significantly more, averaging CAN22. 00. Taking into consideration the average expenditure of respondents, the findings suggest that consumers in Complex Desjardins are more likely to purchase individual food items, rather than an entire luxury meal.Table 5: M&S Simply Food Prices | Cost in Pounds (GBP)| Cost in Canadian Dollars (CAN)| Average Cost of Salads| 2. 77| 4. 34| Average Cost of Ready-Made Meals| 2. 64| 4. 13| Average Cost of Fruit| 2. 81| 4. 40| Average Cost of Dessert| 1. 31| 2. 05| Average Cost of Luxury Meals| 14. 11| 22. 08| Correlations By running a series of correlation tests, we discover whether the demand for food within the complex is influenced by the income level of the respondents, the price of food, types of food chains available and consumers’ taste preferences.Table 6 below shows that the only 2 variables that are correlated are the number of times respondents eat at Complex Desjardins and the annual income levels. Although the value is not statistically significant to 0. 05, it is significant enough to display a relationship: that the frequency of visits, or rather demand, is determined by and proportional to the income levels of respondents. Table 6: Variables Correlated with the Demand for Food |   | How often eaten at Complex Desjardins| Which area do you prefer to eat in| Educational Level| Income Level| How often eaten at Complex Desjardins| Pearson Correlation| 1| . | . 343**| 0. 116|   | Sig. (2-tailed)|   | . | 0. 003| 0. 332| | N| 74| 0| 72| 72| Where? | Pearson Correlation| . a| . a| . a| . a| | Sig. (2-tailed)| . |   | . | . | | N| 0| 0| 0| 0| Education| Pearson Correlation| . 343**| . a| 1| . 324**|   | Sig. (2-tailed)| 0. 003| . |   | 0. 006| | N| 72| 0| 72| 70| Income| Pearson Correlation| 0. 116| . a| . 324**| 1| | Sig. (2-tailed)| 0. 332| . | 0. 006|   | | N| 72| 0| 70| 72| a. Cannot be computed because at least one of the variables is constant. | **. Correlation is significant at the 0. 01 level (2-tailed). LIMITATIONS As in any research report, a number of limitations in the execution and analysis of our report occurred. The main issue we encountered was that of missing data, in which a number of questions in the questionnaire were left unanswered. As a result, many of our estimates were found statistically inefficient due to loss of informat ion, while other estimates may be considered biased if the data from questions left vacant are systematically different. In the future, we suggest increasing the sample size to ensure a more reliable and valid data set.Another common limitation is the subjectivity of surveys in that respondents often fail to answer questions truthfully and therefore skew the results. Efforts to ensure data is accurate would have required more expenditure; however budget restrained us from implementing such solutions. Budget constraints limited the sample size, and care should be exercised in the future to general these findings further. CONCLUSION & RECOMMENDATIONS After much assessment, we believe that M&S Simply Food will prove to successful if established in Complex Desjardins.Our findings conclude that the complex and its surrounding are the ideal location to for Simply Food to attract its target market. Consumers that purchase food at the complex are young professionals and local residents who fall into the middle-to-high income bracket, and therefore are able to afford brand’s higher priced products. Furthermore, consumers’ product preferences reflected strong desires for higher quality food and a wider variety of cuisine options. Simply Food prides itself on offering its consumers premium quality meals made from adventurous recipes and fresh ingredients, and therefore will be able to capture this unmet demand.Although there is a great deal of competition in the Complex Desjardins, its consumers are open to change and are ever evolving their taste pallet. The unique style of M&S Simply Food enables it to provide consumers with quality restaurant food at the speed and convenience of food court service, thereby capturing a wider share of the market and competing with both food chain categories. The following is a list of recommendations we believe will ensure the profitability of M&S Simply Food in Complex Desjardins: * Locate the convenience store in the foo d court, as it attracts the greatest number of consumers.The food court also compliments the self-service nature of the store, providing consumers with an adjacent seating area. * Ensure all advertisements of the brand strongly highlight the â€Å"Simply Food† name, as well as key phrases that reflect the stores value-added services: for example â€Å"High Quality Food†, â€Å"Adventurous Recipes†, â€Å"Variety of Cuisine Options†, and â€Å"A Healthy Meal Option†. This well help the brand appeal to consumers’ preferences. * Limit products to ready-made meals, sandwiches, salads, fruits and beverages.Exclude the sale of vegetable produce and microwavable meals, as there does not seem to be a demand for such items. * To encourage the sale of more expensive luxury platter meals, we suggest holding discount promotions during the soft opening of the store. Reduce the price of platters to slightly below the average cost of meals in the complex, in order to entice consumers and build brand loyalty. * To compete with competitors, M&S Simply Food must build up its reputation as a quality food provider at a quick and convenient pace.To ensure this is done successfully, stores must be designed to provide adequate space for browsing, which is to be separated from the pay register. By doing so M&S Simply Food will not have the same queuing problem it encounters in the U. K. , which often deters potential customers. REFERENCES IGD The Food and Grocery Experts. â€Å"Convenience Retailing Market Overview,† [On-line]. Available: http://www. igd. com/index. asp? id=1&fid=1&sid=7&tid=26&cid=91 [20/1/11] Marketing Week (2007, April). â€Å"Assessing the M&S Simply Food Brand,† [On-line]. Available: